In summary, I think these videos are brilliant because of:
- Local content which people can appreciate and relate. The way the girl presents it makes it seem natural and unscripted to a certain extend.
- Clever product placement and branding. Very minimal and not "in your face", but yet people notice the brand.
- Content is surprisingly educational. Who would have thought you can educate the public about the dangers of drunk driving this way.
- The hot girl...obviously