I first came across this when a colleague of mine shared a video which showed Hope Bagozzi, Director of Marketing of McDonald's Canada going down the field to answer a customer's question on "Why does your food look different in the advertising than what is in the store?". Bagozzi went to a McDonald's outlet, then bought a burger and brought it back to the photo studio and made a comparison to explain why that the ad and the real burgers are different.
|Q: "When you say 100% beef, do you mean whole cow: the organs, snout, brain, kidneys, etc or just plain beef we buy @ the grocer?"|
Campaign site: http://yourquestions.mcdonalds.ca/
Note: You can only post questions if you're residing in Canada as it detects your IP address