I always say self-branding is important as it portrays how one sells his or herself. In the case of Alec Brownstein, he needed a job so he did something out of the norm to get the attention of some of the world's top creative people such as David Droga, Tony Granger, Gerry Graf, Ian Reichenthal and Scott Vitrone, all of which are well known figures in the creative and advertising industry.
He didn't do it by sending out resumés to them, but instead all it took Alec was $6 to run a Google Adwords campaign which feature their names to which the search result had a message that read something like: “Hey, David Droga, Gooogling yourself is a lot of fun. Hiring me is fun, too.” which links back to his website to let them know how he can be contacted. This again displays the power and capabilities of Search Marketing, and how it can benefit someone or an organization.
Oh...and Alec landed a job at Y&R New York at the end of it. Simply brilliant!