Red Bull's Danny MacAskill's Imaginate

RedBull's Danny MacAskill

I'm always a fan of Red Bull, not so much the drink, but for their creative way of promoting something. Always challenging norms and doing things creatively. In this video, it shows Danny MacAskill riding to what seems like something out of Toy Story. Very entertaining for a 7+ minute video which already has close to 5 million views on YouTube to date.

The best thing about Red Bull is they do not need to even advertise the product. Everything is done to what Red Bull does best - promoting their extreme sports ambassadors. Love how they also seeded the Red Bull-Infiniti F1 car in the video. This is what a branded content video should be. Think of Project Stratos and you can clearly see what I mean.

 "...Our approach towards communications is that we don't really talk about ourselves too much. Rather, we focus on what we do - the events we create and produce and the athletes we support - versus who we are." - Patrice Radden, Director of Corporate Communications, Red Bull.

The Social Media Revolution

Just exactly how big is social media? Well, it's pretty hard to imagine, but social media is now part of our everyday lives. You are immerse in it, exposed by it or using it either conciously or sub-conciously.

Image credit: Medium.com

Just to illustrate, here is a video written by international best selling author and keynote speaker Erik Qualman (@equalman). It's part of a series of social media videos that are the most watched in the world. You'll be amazed with some of the stats. Enjoy!

About Erik Qualman
Erik Qualman is an American author of Socialnomics, Digital Leader and Crisis. He is also an international keynote speaker speaking on Gen Y motivation, digital leadership, digital media and future trends.Wikipedia